Our Principles and Values

• Conducting our activities with a steadfast commitment to reliability, transparency, and accountability.
• Focusing on people-centered work based on voluntary efforts, sacrifice, altruism, sincerity, compassion, and solidarity.
• Providing support to children in need based on objective evaluation criteria, regardless of language, religion, race, or gender.
• Ensuring donations reach the beneficiaries in the shortest time possible, in the most efficient way, and for the intended purpose.
• Guided by our principles, always acting with discipline and dynamism to spread kindness.
• Adopting professional volunteerism with a sense of responsibility.
• Leveraging expertise and knowledge across various disciplines.
• Establishing the association's activities as permanent, independent, and not tied to any individual or group, within the framework of core values, principles, and methods.
• Valuing experience sharing, innovative approaches, and consultation.